An end-to-end UX redesign of Actors Access — simplifying audition discovery, reducing friction in the application flow, and creating a more confident experience for working actors.
Actors Access connects actors with casting opportunities and audition listings — a tool thousands of working actors depend on to build their careers. But the experience had become cluttered, confusing, and frustrating to use.
I led a full end-to-end UX redesign focused on simplifying audition discovery and reducing friction in the application flow — from user research through high-fidelity prototyping.
I owned the entire process — conducting user research and usability testing, synthesizing insights into key pain points, designing wireframes and high-fidelity prototypes, and iterating based on feedback.
With direct access to dozens of Actors Access users over many years, I had firsthand insight into how real actors experienced the platform — making the research unusually grounded.
Actors are already under pressure finding and applying to roles. The platform should reduce that anxiety — instead it amplified it. Key challenges included:
Find and apply to auditions quickly with minimal friction. Access clear, relevant audition information on the go. Feel confident and excited about pursuing new opportunities.
Increase user retention and repeat engagement. Grow new user sign-ups through improved onboarding. Position Actors Access as the primary platform for audition discovery.
4 weeks of structured research, wireframing, testing, and iteration.
Conducted user interviews with active Actors Access users. Synthesized findings into clear pain points and opportunity areas.
Mapped core flows — onboarding, discovery, and submission — and wireframed key screens. Iterated on layout to reduce cognitive load.
Designed and ran an A/B test on the submission flow. Variant B's optimized upload layout increased completion rates by 24%.
Ran usability tests on key flows. Participants completed tasks faster with fewer errors. Feedback shaped final hierarchy decisions.
The original home screen led with a promotional banner and no clear entry point. The redesign surfaces social proof, a clear value proposition, primary search, and curated opportunities — all immediately visible.
The original listing opened with a legal disclaimer, used excessive red text, and buried key details in dense paragraphs. The redesign surfaces what actors need — project, pay, deadline, location — at a glance.
The original search combined bars, dropdowns, and checklists with no clear CTA. The redesign uses clean filter controls, a prominent Filter button, and dynamically updating results.
I compared the existing upload layout (Variant A: 68% completion) with an optimized version (Variant B) that increased visual prominence, clarified instructions, and surfaced file requirements earlier.
Variant B achieved 84% completion — a 24% improvement translating to 237 additional audition submissions per week.
A 3-step onboarding flow that collects the right information upfront — name, location, union status, age range, and skills — so the platform can surface relevant auditions immediately.
Sign In
About Yourself
Acting Experience
Skills & Final TouchesThe redesigned flow takes actors from the home dashboard through a role detail page, straight into the submission experience — with headshot selection, video reel upload, and cover letter all on one screen.
Home Dashboard
Role Detail
Submit Audition
Congratulations!Explore the high-fidelity prototype to experience the redesigned audition discovery and application flow end-to-end.
Having trouble viewing? Open prototype in Figma →
Measured through usability testing and A/B testing during the 4-week design sprint.
Participants completed tasks more quickly and with fewer errors
Users reported feeling more confident navigating listings
Reduced visual clutter improved scanning speed in testing
Redesigned submission flow increased completion and confidence
Early testing revealed users didn't want more features — they wanted to find what they needed faster. Spacing, typography, and icon clarity had outsized impact on task success.
The A/B test proved one focused change — making the upload section more prominent — moved completion rates by 24%. Precision beats breadth.
Several early design decisions I was confident about were contradicted by testing. Continuous feedback kept the work grounded in real user behavior.
Full UX/UI redesign for V-Roll restaurant — increasing visits, unique visitors, and page views within 5 days.
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